Putting merchants on top

Published:  01 July, 2016

As parts of its strategic expansion Russell Roof Tiles is supporting growth in the merchant sector with targeting marketing activity.

Russell Roof Tiles is already the third largest supplier of roof tiles by volume to the UK’s major house builders. It’s proven track in delivering quality products for larger developers is fueling demand for smaller schemes who rely on sourcing products and the expertise of merchants.

This in line with the latest sales figures from GfK’s Builders Merchants Panel, released by the Builders Merchants Federation in the Builders Merchants Building Index1, which show sales in Q1 2016 through the UK’s merchants was up both on the last quarter and on the same quarter in 2015.

There was strong growth throughout each of the first three months of the year with heavy building material (with includes roofing supplies) sales up 5.2%, the product category accounting for 46.6% of total builders’ merchants’ sales during the last quarter.

Russell Roof Tiles sees the sector as key to its continued growth as a big market player. Utilising builders’ merchants as a key route to market for small builders and developers, who in recent months have benefited from a boost through the government’s Housing Growth Partnership and direct commissioning of homes on publicly owned land.

Andrew Hayward, managing director, at Russell Roof Tiles, said: “We already work closely with our increasingly important merchant customers – providing them with expert technical support from our in-house technical team for help with fixing specifications and detailed product enquiries.”

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