Saint-Gobain reinvents its brand

Published:  28 June, 2016

Saint-Gobain has revealed its new strategic approach, as well as its updated logo.

Adapting to social changes, where all people along the value chain can now influence buying decisions, including product users, owners and end-consumers, Saint-Gobain is repositioning its brand to support its promise to create great living places for people and improve daily lives.

Saint-Gobain’s logo has also been redesigned to reflect its consumer-focused strategy. An interpretation of the ‘bridge’ symbol, which has represented Saint-Gobain for more than 40 years, the new logo will incorporate new colours and buildings to create a vibrant skyline, that reflects the dynamism that drives Saint-Gobain.

Pierre-André de Chalendar, chairman and chief executive officer of Saint-Gobain, said: “Thanks to digital, consumers want to get to know the brands they live with. Saint-Gobain has been behind the scenes for many years, helping to create sustainable buildings that enhance people’s daily lives, but now it’s time to connect with our customers on a more personal level.

“Our materials and solutions are designed to help increase the comfort of people today, wherever they live, work and travel. But we need to do this sustainably, helping to safeguard the planet for future generations. We will use our brand values – our expertise in materials, a culture of innovation, and an understanding of customer needs – to achieve this.”

Mike Chaldecott, general delegate and regional managing director for Saint-Gobain Construction Products in the UK and Ireland, said: “Throughout our 350 year history, we have continued to innovate, creating solutions that improve people’s daily lives. To continue delivering such innovative solutions, we must listen to the end-user and provide buildings that meet the demands of modern life, as well as benefit occupant health and wellbeing.”

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