Success for GROHE Work Smarter Tour 2016
Published: 27 June, 2016
GROHE is celebrating the success of its 2016 Work Smarter Tour for installers, which took place in May.
Last month, GROHE welcomed 3,100 industry visitors, an increase on the company’s first Work Smarter Tour where 800 industry visitors attended the mobile showroom - the Cube. The tour visited 12 different locations around the UK.
The tour encouraged installers to get hands on with GROHE’s products, allowing them to participate in installation and product training under real life conditions, led by qualified GROHE trainers.
The sessions highlighted the advantages of GROHE’s Professional range, which is designed to make life easier for the installer. Throughout the two-week tour, GROHE trained 355 installers. Visitors were also introduced to the GROHE SMART bonus scheme, with 132 installers signing up throughout the tour. Through the scheme, installers accumulate points called SMARTS with every GROHE purchase, which can then be spent on attractive rewards from categories such as work, multimedia, living, garden, leisure and accessories.
Michael Gray, GROHE UK training manager, said: “We are delighted with the results of the 2016 Work Smarter Tour. We understand that not all installers are able to take the time out to attend a training session, however, through the tour GROHE took the training to them. It was a great opportunity to meet a wide variety of our customers, and we’d like to thank everyone who came along.”
GROHE is hoping to embark on its Work Smarter Tour 2017 next May. A key focus of the tour will again be based around imparting professional expertise, aiming to add value to an installer’s day-to-day work life.
The GROHE Work Smarter Tour was held at the following merchant venues:
- 16 May BBS Plumbing and Heating Supplies, Bristol
- 17 May Gibbs & Dandy, Luton, Bedfordshire
- 18 May City Plumbing, Northampton
- 19 May Plumb Center, Mowlem Trading Estate, London
- 20 May Plumb Center, Alfreds Way, Barking
- 23 May Edwards Plumbing and Heating Supplies, Birmingham
- 24 May C&D Plumbers Merchants, Leeds
- 25 May MKM Hull
- 26 May Crosslings, Newcastle upon Tyne
- 27 May City Plumbing, Leicester.