IBC - a new direction, a new future
Published: 03 June, 2016
IBC, the buying group for independent builders’ merchants, has re-launched its brand to coincide with a raft of changes to the business.
The organisation's new ethos of ‘Intelligent Commitment’ is at the forefront of its new direction to ensure that its members’ needs are at the heart of all the decisions it makes moving forward.
Managing director Finbarr Doyle said: “This is an exciting time for IBC. Over the past few months, the team have been implementing a new strategy to take IBC to the next level. This will build on strong foundations and allow us to develop our entire membership offer, including stronger partnerships with suppliers and more competitive deals, together with a wide range of service benefits for our members.
“We have strengthened our team to allow us to meet our objectives over the next three years, and to deliver to our members the highest standards of service. These changes also facilitate the expansion of our supply base and of our membership.”
Since January this year, two new commercial managers, Samantha Norman and Jamie Wyatt, have joined the group to develop the commercial offering to the membership and build a category-focused list of suppliers for members to choose from.
Ms Norman is responsible for lightside, landscaping and plumbing and heating, while Mr Wyatt heads up heavy building materials, timber and joinery. They are currently working hard to introduce new deals from the industries leading suppliers in order to allow members to take advantage of more products than ever before.
In order to fully support the development of the membership, IBC has also introduced a new membership executive team who will work closely with members to ensure they have access to the right deals and the right products in order to help their business continue to grow under IBC. Aimee Bentley, Paul Phillips and James Allen will be managing the North, South West and South East, to help drive the benefits of IBC membership.
IBC has also added to its internal support team with new members joining the accounts department and the internal sales department.
The company’s marketing team will continue to be led by Nick Mitchinson and supported by Peter Coleman, who have both worked for the business for over three years. They will continue to use their experience and skills to bring members the best promotions, services and assistance as possible.
Commenting about the new brand, Mr Mitchinson, said: “We’ve worked hard to develop IBC with the identity it deserves as we move to the future. Our previous brand allowed the group to build strong foundations in order to grow. Our new brand is all about commitment, our commitment to our members and to our suppliers. The icon signifies the bond that the three entities share and the strong relationships that are fundamental to the success of the membership. We have a strong brand to represent our future ambitions and help establish IBC as the key voice in the market.”