Richard Burbidge hits the airwaves with new radio campaign
Published: 10 May, 2016
A radio and marketing campaign from Richard Burbidge, persuading homeowners to transform their halls, stairways and landings, has hit the airwaves from this week onwards.
Designed to drive consumer demand to professional installers, the campaign highlight is a straight talking commercial on talkSPORT, promoting the Richard Burbidge stairplanner service and features a cashback offer.
The campaign also supports the recently launched nationwide network of Richard Burbidge Premier Centres, where installers are guaranteed to find an in-depth range of Richard Burbidge stairparts in stock.
Paul Lerigo, group marketing director, said: “The new campaign aims to highlight the great opportunities open to installers who have the skills to install stair parts, especially as they can be certain of finding all the parts they need in stock at our Premier Centres nationwide, and the cash back offer means they can be very competitive.”
“At the same time, we have a major online campaign with social media influencers and home interest magazines to excite the consumer with new ways they can transform their hall and landing by refurbishing their stairs.”