Richard Burbidge hits the airwaves with new radio campaign
Published: 10 May, 2016
A “six figure” radio and marketing campaign from Richard Burbidge, persuading homeowners to transform their halls, stairways and landings, will hit the airwaves next week (week commencing Monday 9 May).
Designed to drive consumer demand to professional installers, the campaign highlight is a straight talking commercial on talkSPORT, promoting the Richard Burbidge stairplanner service and features a tempting “cashback” offer.
The campaign also supports the recently launched nationwide network of Richard Burbidge Premier Centres, where installers are guaranteed to find an in-depth range of Richard Burbidge stairparts in stock.
With a reach of over 3 million listeners (RAJAR Dec 2015), talkSPORT is the world’s largest sports radio station and, In the UK, the station is an official broadcaster of the Premier League, the FA Cup, England internationals, the Capital One Cup and Aviva Premiership Rugby.
Proven in its ability to reach both a trade and a consumer audience, the talkSPORT commercial is supported by an extensive programme across home interest magazines and social media influencers.
Commenting on the new campaign, Group Marketing Director, Paul Lerigo said:
“ We are seeing month on month growth in the number of homeowners using our stairplanner service through Richardburbidge.com to plan their staircase renovation and they are increasingly asking for advice on professional installation.”
“The new campaign aims to highlight the great opportunities open to installers who have the skills to install stairparts, especially as they can be certain of finding all the parts they need in stock at our Premier Centres nationwide, and the cash back offer means they can be very competitive.”
“At the same time, we have a major online campaign with social media influencers and home interest magazines to excite the consumer with new ways they can transform their hall and landing by refurbishing their stairs.”
“Everyone in the home improvement market recognises that the trends towards ‘do it for me’ and ‘improve if you can’t move’ are growing and this campaign helps our customers take full advantage.”
Richard Burbidge, one of the leading brands in timber home improvement, with its range of stairparts and mouldings, is part of the Archwood Group, which includes sister brands Atkinson & Kirby and Masons Timber Products.