Climate Center doubles stock ahead of peak season
Published: 18 April, 2016
Climate Center has increased its stockholding by 50% compared to the same period last year, following unprecendented demand for its products during 2015.
The distributor of refrigeration and air conditioning products is guaranteeing availability at all times during high season by backlogging orders by up to four months in advance, enhancing communication channels between branches and head office and implementing robust supplier agreements.
The new stocking initiative encompasses all key product lines, but with a particular focus on Climate Center's own Beermaster cellar cooling range, along with air conditioning split units and refrigeration condensing units.
Andy Wighton, managing director at Climate Center, said: "We are using our experience, anticipation of customer demand and local intelligence from across the branch network to ensure that customers have access to the stock they need, when they need it, where they need it. We’ve got the best supply of stock in the industry. For instance, we have more Optyma condensing units reserved than we sold throughout the 2015 peak season."
The increased volumes of stock have been strategically spread across Climate Center's extensive network and stock levels are supported by an automated system that enables immediate replenishment.
Nikita Flanaghan, inventory planner at Climate Center, who led the project, said: "We’ve analysed sales data from last year in order to negotiate agreements with suppliers ahead of the upcoming peak season and worked more closely than ever with our branch managers and sales team to make sure the right stock is in place when and where customers want it. We can’t wait for a busy summer."
Andy Wighton added: "Refrigeration and air conditioning products are often critical to business functionality. We have taken every measure possible to ensure that product availability is guaranteed for all customers this season. When you combine this with our new express delivery service, enabling customers to choose delivery slots and receive electronic proof of delivery, you’ve got the best service in the industry. I am extremely proud of the work my team has done to implement the initiative."