Yale’s spring consumer campaign drives demand for merchants

Published:  05 April, 2016

With increasing amounts of UK homeowners turning their backs on DIY projects, the ‘do-it-for-me’ trend is growing at a pace. In fact, according to research by Euromonitor, Brits in their 20s and 30s lack the confidence to undertake even basic DIY tasks.

With this in mind, Yale is running ‘Security Spring Clean’, a major consumer marketing campaign designed to drive to demand for installers throughout the spring months and beyond. As part of this drive, merchants should be set to benefit from increased security sales.

The campaign outlines how homeowners can undertake a quick and simple home security audit as part of their annual spring clean, with advice such as “change the locks on all external doors and windows,” “update your letterplate to avoid fishing crime,” and “check your burglar alarm is in good working order.”

Consumers are then advised to contact their local tradesperson for more information and advice, as well as a no-obligation quote.

The campaign is supported by an on-going programme of promotional activity in national and regional press, as well as on social media. Yale has also produced a Security Spring Clean infographic and home security checklist, which can both be found on the Yale website as well as various online consumer publications.

Hannah Adkins, Marketing Executive at Yale, said: “The annual spring clean is the perfect time for homeowners to undertake a simple audit in order to check their home’s security is up to scratch. Our Security Spring Clean campaign provides merchants with the tools to maximise springtime sales and helps build awareness of home security issues.”

For further information on Yale’s Security Spring Clean consumer campaign, please visit www.yale.co.uk/tradeuk, where you can download the infographic and checklist for customer use. Alternatively, you can call the Tale trade sales team on 0845 223 2126.

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