Cembrit UK announces rebrand

Published:  05 April, 2016

Cembrit Group has introduced a completely new visual identity, including a new website, logo, and strapline to mark the beginning of a new era for the nearly 90-year-old building materials group.

Since new owners took over Cembrit last year, the Danish building materials group has undertaken a comprehensive, strategic shift from its origins manufacturing corrugated sheets to being a service-orientated supplier of many types of fibre-cement building products, specialising in façade solutions. As part of this shift the Cembrit Group has also launched a new, international identity that unifies the group’s 17 subsidiaries across Europe.

Alongside its fibre cement product assortment, Cembrit UK will continue to offer its range of top quality natural slates – a core product for the Cembrit Group and the material that started the company’s activities in the UK in the 1930s.

Cembrit UK also is pleased to announce the appointment of a new managing director, as well as three customer-facing staff London and North Wales. This is the first stage of an investment plan to enhance Cembrit’s customer service in all market sectors.

Cembrit UK’s new managing director Thomas Heldgaard said: “For the first time in its history, Cembrit has a unified identity and communication strategy across Europe, and I’m really looking forward to transmitting what this represents to our many customers and partners in the UK. Our new brand strapline, Building Better Days, captures the emphasis on service in our approach to the market as well as our understanding of the human element of the design, construction and use of the buildings for which Cembrit products are supplied.”

As part of the new investment, Cembrit will be opening a larger branch at its key location in Normanton, West Yorkshire. Already Cembrit’s leading depot for cladding and corrugated sheeting, the outlet will see the investment targeted at its full offering including an increased emphasis on natural slate.

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