Stand out from the crowd

on 30 March, 2016

It will come as no surprise that well thought out merchandising methods can be utilised alongside other marketing techniques to influence sales, but how can builders’ merchants maximise potential?

If you have a shop base, there are a number of strategies you can put in place to get the most impact from your stock. Link selling with strategic placement of stair part products that are easy to install and co-ordinate with a variety or home improvement products is a simple means of encouraging additional sales, which in turn, will help the bottom line.

To further capitalise on profits, merchants can feature seasonal point-of-sale merchandisers and stand deals that will capture their customer’s attention at just the right time. For example, during the spring months a ‘home improvement’ display featuring, handrails and spindles will help to maximise add-on sales.

By taking the opportunity to promote stairparts in branch, and making sure all staff are up to date with all the latest ranges, including the features and benefits of each product, merchants will place them in a trusted and respected position, as they are able to advise their customers which products are best suited to the project they are completing.

Paul Lerigo is marketing director at Richard Burbidge.

Sign Up

For the Builders' Merchants News enewsletter.

In the spotlight


Builders Merchants Vacancies – UK Wide

At Arco, we are an industry specific recruitment consultancy, providing sales and managerial staff Nationwide to Merchants, Distributors and Manufacturers of Building Materials within the Construction Sales Sector. Priding ourselves on our unparalleled customer service and hard work, we offer a fresh, innovative and personal approach to recruitment specifically designed to meet our clients’ needs and candidates’ skills.

Guest Blog by Simon Damp

Is DIY a lost art?

As time goes by, the art of do-it-yourself when it comes to activities around the home and garden is fast becoming more and more of a lost art.