Whirlpool UK Appliances has appointed Hanifa Dungarwalla as Digital Marketing Manager, UK & EIRE.
As digital marketing manager for Whirlpool UK Appliances, Ms Dungarwalla will be responsible for the online presence of the Whirlpool, Hotpoint and Indesit brands, working to ensure a strong user experience and maximise the brands overall key messages. Ms Dungarwalla will also be responsible for managing the digital team, and working closely with the communications team in order to deliver the best overall consumer experience.
Previous to Whirlpool UK Appliances, Ms Dungarwalla held a freelance digital and social media marketing consultant role with DigitalBlanc, a digital marketing consultancy that offers workshops and training. In addition, she also has experience as a digital and PR manager for Upbeat Drinks, successfully developing an SEO and social media strategy.
Ms Dungarwalla said: “Although this is a completely new industry sector to me, I am very much looking forward to the challenge. I’m a highly motivated and results driven individual and I’d like to continue to grow the company’s online presence and ensure that consumers have strong online brand affinity. I think there is a great opportunity digitally for the business and I think my passion and drive for this technology will help to ensure we continue to drive forward.”
