2015 boiler sales mark a return to an “undistorted market”

Published:  12 February, 2016

Martyn Bridges, director of marketing and technical support at Worcester, Bosch Group claims that the recently unveiled 2015 boiler sales figures paint a true picture of how the market performs without short-term distortions.

Speaking after the Heating and Hotwater Industry Council (HHIC) revealed a drop in boiler sales in 2015, Mr Bridges said that he believes installers should still have full faith in the stability of the market in the absence of government-funded initiatives such as the Green Deal and the ECO programme.

Mr Bridges said: “While the Green Deal and ECO did an extremely effective job of generating boiler sales in certain sectors, once an initiative like this slows or stops, the consequence is a drop in boiler sales the following year – but one we are able to anticipate. If we ignore sales attributed to ECO from 2014 and then do the same for the following year, what’s left is a fairly consistent, undistorted market – possibly even showing signs of marginal growth.

“Short-term government initiatives have a track record of creating a boom-bust scenario, which makes forecasting and planning extremely difficult for any business. Hopefully, we’re now close to being back in a position where we’re seeing a true reflection of the market’s organic performance without any misrepresentations. This stability will result in a buoyant boiler market that gives plenty of encouragement for installers over the course of this year.”

Sign Up

For the Builders' Merchants News enewsletter.

In the spotlight

Recruitment

Builders Merchants Vacancies – UK Wide

We have vacancies all over the UK for those who work within the Building Supplies sector.

Guest Blog by Michael Barnett
A Bright future predicted for housing construction

One of the major talking points in the wake of the Brexit decision has been around the country’s current housing shortage with a YouGov poll from this year revealing that first time house buyers are now 38-years-old, on average.

Events Diary