MKM Building Supplies has opened a new luxury kitchen and bathroom showroom in Grimsby. The Hull-based company has invested £50,000 to create an inspirational showroom at its branch on Eleanor Street in the town.

The development displays a wide range of classic and contemporary kitchens built to the highest quality and environmental standards by Yorkshire manufacturer Symphony.

Bathrooms are from MKM’s own Instinct range and have been commissioned to combine outstanding designs with the product quality the company is known for.

Nigel Jackson, branch manager at MKM Grimsby, said the showroom not only extended the product range but also introducing a new level of expertise to the branch.

To help trade and retail customers get the most out of the space they have available, the branch also has an experienced, home design specialist to work in the showroom.

Mr Jackson said: “Our Grimsby branch is very popular with both trade and retail customers, so it made sense to invest in this fabulous showroom here. Although it has only been open a short time, it is already creating a lot of interest and our designer is in high demand.

“The quality of the products on offer and our free in-house design service builds on our roots as a merchant. We will always supply all the materials needed by the trade, but by creating the showroom we now supply the type of high-quality interior furnishings that makes a house a home.”

Grimsby is the tenth branch in MKM’s national network to be fitted with such a showroom since mid-2014, with many others in the pipeline to be completed this year.

Joint-founder and executive chairman David Kilburn said the launch was part of a wider strategy of product expansion and specialisation at the company, which also includes roofing, landscaping, plumbing and heating.

Mr Kilburn said: “We have made a significant investment in our kitchen and bathroom ranges and that has already led to an increase in sales. The success of the strategy lies in the quality of the products combined with the expert designers that we employ in every showroom.

“This type of knowledge specialisation is being replicated across many of our branches and product areas as it enables us to give maximum value to customers. As well as the fantastic quality of products MKM is known for, we now offer expert advice which the envy of the builders’ merchant industry.”