Dickies announces takeover of title sponsorship for the British Supersport Championship

Published:  22 January, 2016

Dickies are delighted to announce their new BSB agreement with MSV, which will see them invest further with the ever-popular leading motorcycle championship. With their previous BSB team associations and workwear provider partnership, Dickies has already crafted a strong identity with the series.

The Dickies 2016 British Supersport Championship will be named as such after a new title sponsorship deal was agreed with series rights-holder and organiser MotorSport Vision.

Dickies is a globally recognised, market leading workwear company and is highly respected in all the industries it services.

MCE British Superbike Championship Series Director, Stuart Higgs, said: "I'm delighted to welcome Dickies as a championship partner. With their association with BSB over the past few years they have already created a very strong identity with the series and I'm sure that this new partnership will raise this even further."

Maurice Morton, Dickies’ Sales & Marketing Director (Europe), added: “We have been involved with the MCE British Superbike Championship since 2013, so we are thrilled to continue our series support as the new title sponsor of the British Supersport Championship, which offers a fantastic platform for the sport's future stars to launch their careers.

The new partnership will make the Dickies brand even more prominent throughout the 2016 BSB series. Currently the famous clothing brand supplies the ‘Dickies Orange Army’ overalls for the track marshals, as well as providing race meeting attire to the doctors, paramedics, timekeepers and media.

Gary Barak, Dickies’ PR Director commented, “our relationship with BSB is very important to us. It's a perfect fit for what we want to do and it’s clear that the past few years has given us the foundations within the sport and allowed us to become a recognised brand with the spectators and fans. We want to make Dickies the bikers choice of workwear and we are very excited about the launch of some new Dickies branded biker’s clothing for 2016 as well as having polo and t-shirts etc available online at the rounds where once again, Dickies will have a presence.”

Dickies will also remain involved with the popular UK Worker of the Year competition, which is open to everyone and anyone who works in the UK. The 2016 competition will have ASDA alongside Dickies as the associate sponsor and the prizes will be even better than the luxury holiday, a bike and a year’s free shopping at ASDA along with many other offers.

Higgs added: “I'm delighted to welcome Dickies as a new series and championship partner and we look forward to a long and prosperous relationship."

More information about Dickies’ sponsorship for the 2016 British Supersport Championship and UK Worker of the Year 2016 will be announced soon.

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