O’KEEFFE’S WORKING HANDS NOW A PERMANENT PRODUCT FOR B&Q
Published: 14 January, 2016
O’Keeffe’s Working Hands hand cream now has a permanent presence in over 270 B&Q stores across the UK offering guaranteed relief to those suffering from cracked and chapped skin on their hands.
Working Hands has been out-performing expectations since it first launched in the UK, brought over from America, where it is already renowned for the difference it makes to sufferers.
Simon Damp, Managing Director for O’Keeffe’s Company UK said: “We’re thrilled that Working Hands has exceeded expectations and will now be permanently sold and prominently displayed in such a well-known and highly respected DIY store like B&Q. B&Q recognises that O’Keeffe’s offers the solution to a problem which is commonplace amongst their customers.
“DIY is a tough job that often leaves people with cracked hands and fingertips which can impede them from carrying out or completing the job and that is where O’Keeffe’s can come to the fore.
“The credibility of B&Q taking the product proves that Working Hands does work and means it can continue to help people that suffer whether they’re a household DIYer or an ardent trade professional.”
Working Hands retails at £7.99 in B&Q and differs from other hand cream products as it contains a high concentration of Glycerin which pulls water in rather than repelling it, so that chapped and cracked skin gets the moisture and hydration it needs to get better.
O’Keeffe’s began in the USA over 20 years ago when it was developed by pharmacist Tara O’Keeffe over her kitchen sink to help her rancher father’s dry and cracked hands. The brand came to the UK last year and has seen huge success in its infancy.