Quinn Radiators rebrands as QRL Radiator Group

Published:  08 January, 2016

Following a company takeover last year, Quinn Radiators has rebranded to become QRL Radiator Group.

Spearheaded by the new management team, the rebrand and new identity is part of an ambitious growth strategy and fresh vision for the company – one that will position it at the forefront of the industry for the long term. It also marks QRL Radiator Group’s commitment to pushing the boundaries of heating performance and innovation, ensuring its panel and design radiators remain the better choice for trade customers and end users alike.

David Kerr, chief executive at QRL Radiator Group, said: “The last year has been a huge transition for the former Quinn Radiators business, and we’re very proud to officially unveil our new identity as QRL Radiator Group. Our new name and look are backed by five core brand values, which form the heart of the QRL offering: unbeatable service, unrivalled quality, exceptional value for money, first-rate environmental credentials and market-leading product performance. This is where our third-generation technology comes in – offering the highest heat outputs available, matched with the very best efficiency and energy savings.

“With a 35-year heritage, the company has longstanding experience as a leading player in the heating industry, and this rebrand marks an important step forward. As QRL Radiator Group, we want to make sure that our service is about more than just the radiator on the wall, which is why our new strapline is: Making people warmer. We want every experience our customers have with our products and our people to exceed expectations, with our brand values filtering through everything we do. As part of this, we’re looking forward to rolling the QRL identity out across all areas of the business and our communications.”

The rebrand will also span the company’s flagship panel radiators, the hi-lo range, as well as its designer portfolio, which will be called Design by QRL. Both branches of the business have seen impressive results in 2015. Panel radiator brands Barlo and Warmastyle have also undergone logo redesigns to ensure they are clearly aligned with the rest of the QRL family.

The launch of the QRL Radiator Group identity has seen the company unveil a new-look website at www.qrl-radiators.com. This will be further supported by an extensive trade marketing campaign, spanning social media (@QRL_rads on Twitter), in-store activity in merchant outlets, b2b advertising and PR.

Part of the QRL Radiator Group, commercial heating and cooling specialist Merriott has also undergone a brand refresh. Merriott’s bespoke solutions are custom-designed to meet the heating and cooling needs of a host of commercial applications. With absolute flexibility of specification, Merriott offers a growing portfolio of premium quality radiators and radiant panels.

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