Builders' merchant Jewson has launched a new points-based rewards programme for its customers.

'Juice by Jewson' allows customers to collect points with every purchase. The new programme gives customers one point for every £1 spent and can be redeemed on a variety of rewards, from premiership football tickets and the latest tech gadgets, to luxury holidays and once in a lifetime experiences.

The programme will also offer customers the chance to earn extra points on specially selected product purchases, as well as a host of immediate benefits available to members.

Marketing director David Fenton said: "We're very fortunate to have a loyal customer base who trade with us on a daily basis, so we wanted to reward that loyalty by creating a programme that gives back. We also know our customers work extremely hard so when creating the programme we’ve put together a range of treats that we hope our members will enjoy after a hard day's graft."