Driving Home Profits with Kasp
Published: 17 September, 2015
Providing enhanced security, Kasp®, the leading brand in security from Carl Kammerling International, has revamped its popular Kasp 500 Series Van Lock with the addition of a unique integral lock holding bracket. And to celebrate the improved lock, Carl Kammerling is offering a generous 57% discount off a fully stocked counter box providing retailers with over £139 of margin.
Feedback from end-users revealed an increasing number were losing their padlocks, after removing them to access their vans and then driving off without them. To counteract this issue, Carl Kammerling has introduced a convenient retaining clip to its Kasp 500 Series Van Lock, which keeps the padlock attached to the hasp at all times.
The ninth most popular item in the Kasp range, the Kasp 500 Series Van Lock is designed to make it almost totally resistant to common forms of commercial vehicle break-in. This high-value lock features a shackle-less, high security anti-pick, six-pin locking mechanism, enclosed within the walls of the hasp, providing virtually no points for attack.
Vans accounted for 10% of all vehicles registered in 2013[i], representing a 3.5million sales opportunity for security retailers. Furthermore, data from ECIC, insurance specialist for contractors across the electrical and mechanical building services sectors, revealed that 17% of all loss claims were that of tools stolen from vans, with claims increasing from £2,865 to £5,091 per claim in recent years. These startling statistics indicate a vey real requirement for increased van security.
The improved Van Lock has been well received by trade professionals, with one builder commenting: “Keeping the removable padlock with the Van Lock itself is a simple but brilliant idea!”
Kasp has also enhanced its packaging design with the introduction of a ‘Never Lose Your Padlock Again’ flash to clearly communicate its unique selling point. The impactful packaging sets it apart from competitors and reaffirms that Kasp’s quality products are ‘locks you can trust’.
Paul Fallon, Marketing Manager commented: “We are constantly looking to develop our products to ensure that we continue to provide security solutions appropriate to the changing needs of the market. The introduction of the new and improved Van Lock is yet another example of Kasp’s continued efforts to ensure we provide the best possible products for both our trade customers and consumers.”
The updated Van Lock, with its unique integral lock holding bracket, is extremely keenly priced, at RRP £49.99 ex VAT, which is sure to encourage sell-through for stockists.
To celebrate the launch of the upgraded Kasp 500 Series Van Lock, Carl Kammerling is offering a generous 57% discount off a fully stocked counter box, in which there are three Van Lock sets and three separate K50073LD padlocks. This provides retailers with over £139 of margin.
Kasp products have been designed and manufactured to the highest standards and undergo rigorous testing. Kasp offers a comprehensive 10-year guarantee against defects in manufacture and materials on all mechanical security products and a full 12 months guarantee on all electronic security products.
The enhanced Kasp 500 Series Van Lock is also available in Carl Kammerling’s Winter Wonderland promotion, at just £39.99 (exc VAT), providing extremely generous profit margins for retailers.
For further information please visit www.carlkammerling.com or call 01758 704704.