The internet is filled with awareness campaigns but few businesses are using these opportunities successfully. Supporting awareness schemes is a smart and effective way to generate awareness of a particular issue and subsequently increase sales during key periods. With the rise of online media, sharing and creating such campaigns has become increasingly easier.
By supporting relevant campaigns that drive demand for trade customer services, merchants place themselves in a prime position to engage with their customers, as well as benefiting from increased sales opportunities.
An effective awareness campaign using both traditional and online social media methods is National Home Security Month (NHSM). Celebrating its third year this October, NHSM aims to bring home security to the forefront of consumers’ minds, subsequently driving security sales for merchants and their customers through autumn and beyond. The campaign highlights the need for greater home security once the clocks go back and the dark nights set in, offering homeowners helpful tips and advice on keeping their homes safe and secure.
Spanning the month of October, each week focuses on a different area of the home, from door and window security, protecting valuables, outdoor security and looking to the future of smart homes and the role of smart security.
By becoming a supporter of NHSM this year, your business will receive greater promotion and recognition from your customers, as they will associate your logo with a national campaign promoted through a wide variety of media both online and offline.
David Herbert is head of marketing at Yale.