IDS stages promotional open days
Published: 28 July, 2015
IDS held a series of open days for customers at three of its branches in May and June, aiming to promote their offering of surface material products.
The company offers ranges of flooring, worktops, sinks, taps, wall paneling, laminates, panel products and solid surfacing.
A footfall increase of up to 50% was recorded during the events across the three branches involved.
Visitors to the Parkhouse, Leeds and Southampton showrooms enjoyed hospitality, kitchen and bathroom product giveaways, exclusive offers and discounts, tours of the warehouse and met with IDS product experts, leading to the opening of new trade accounts, stock clearances, new sales leads and engagement with neighbouring businesses.
IDS also teamed up with Bushboard to deliver M-Stone and Encore solid surface professional installation mini demonstrations during the events, and many of the visitors have already booked themselves onto a training course.
Hayley Fagan, showroom development manager at IDS, said: “These open days gave us a great opportunity to really showcase the breadth of products that we offer. We are delighted to see such a huge increase in footfall to the Parkhouse, Leeds and Southampton showrooms during the open day weekends, as well as the new trade accounts secured. Visitors left with a much greater understanding of IDS and the quality of service we provide.”
Staff entered into the spirit of the events by dressing as the IDS health & safety mascot ‘Captain Scarlett’ to encourage people to visit, as the open days also involved fundraising activities. Over £500 was raised for Macmillan Cancer Support through raffles, tombolas and ‘duck hunts’.