Selco gives tradespeople a perfect platform
Published: 05 June, 2015
Two Birmingham tradesmen have been able to spread the word about their business to an audience of tens of thousands after winning a competition to win free advertisements.
Stephen Maher’s business SCJ Building & Carpentry and Hammond & Sons, run by Daniel Hammond, have won the competition promoted by Selco Builders Warehouse.
Selco ran the competition with Free Radio on which the two businesses received free advertising for two weeks to an audience of over 230,000 listeners.
Mr Maher who is based in Kings Heath and specialises in carpentry, said: “The competition was a fantastic idea by Selco and Free Radio and really helps to spread the word.
“I’ve spoken to a lot of people who have heard the advert and hopefully it will lead to some new business moving forwards.”
Mistie Hammond, of Hammond & Sons based in Stechford and specialising in garage door repairs, added: “I couldn’t believe it when we were told we had won. We have only recently decided to give it a go as a business alone and it is hard initially. Hopefully this is the boost we need and we are very grateful as this type of advertising just wouldn’t have been affordable to us without the competition.”
Helen Gemmell, marketing director at Selco, said: “We are delighted to be able to assist both SCJ Building & Carpentry and Hammond & Sons with the advertising on Free Radio. Selco is keen to support tradespeople wherever possible and we are happy this campaign has reached such a big audience for our successful businesses.”