Norbord kicks off nationwide campaign to celebrate SterlingOSB
Published: 14 May, 2015
To celebrate 30 years of building success with its Sterling OSB product, Norbord has launched a national campaign to give builders and merchants the tools they need to do a Sterling job in 2015.
It has been 30 years since Norbord first pressed SterlingOSB at its factory in Inverness, but despite having been around for three decades, it’s never lost its edge when it comes to strength and innovation. For this reason, Norbord is supporting merchants so they can sell-on the benefits to their customers and show them why it just has to be SterlingOSB for a whole host of general jobs and construction tasks.
Marking this significant milestone with a ‘30 Years’ marketing and sales support campaign, Norbord has a year-long calendar of nationwide advertising and point-of-sale support, along with engaging PR activities in the press and in branch.
Merchants can benefit from dedicated, ongoing and practical support from Norbord, with exclusive marketing materials available upon request so that they can help their customers to buy into all the benefits that SterlingOSB has to offer.
Furthermore, Norbord’s Sterling merchandising team will be hitting the roads and visiting each region in turn to provide on-site training and exciting 30th anniversary incentives for branch staff.
Having kicked off with merchants in the South East in March and April, the Norbord 30th anniversary team will visit the South West and the Midlands in May and June, and finally Scotland in June and July.
Any merchant wishing to take advantage of this support package and / or on-site training can register their branch by calling 01786 819226 or by visiting www.sterlingosb.com.
Norbord will also be searching for the ultimate SterlingOSB ambassador. Whether you have the OSB know-how that really makes a difference to your customers, or you know the broad board benefits like the back of your hand, merchants can enter the Sterling Sales League with SterlingOSB’s ‘top dog’ set to scoop £30 worth of Amazon vouchers for every member of the branch team.
Customers can also get in on the action to with a selection of Sterling prizes for Sterling jobs up for grabs, together worth £70,000.
Mike Buick, market and product development manager at Norbord, said: “We knew we had to pull out all the stops for our 30th anniversary of SterlingOSB, and we’re extremely excited to see the campaign rolling out to merchants across the length and breadth of the country.
“SterlingOSB has done a sterling job indeed for three decades and as market leaders, we wanted to provide merchants with all the support they need to help their customers see the SterlingOSB benefits for themselves. By bringing together tactical activities and in-branch support, the ‘30 Years’ campaign is a fresh concept and promises to provide merchants and builders with extremely compelling reasons to make SterlingOSB their wood panel board of choice.”
Mr Buick continued: “Through our year-long anniversary campaign, we are using every avenue we can to show the trade that there is a choice when it comes to wood panels and that it’s got to be SterlingOSB. It’s going to be a Sterling year for sure.”