Lafarge Tarmac launches competition for UK merchants

Published:  22 April, 2015

Lafarge Tarmac has launched a UK-wide competition to encourage builders to buy quality products from their local merchants.

Lafarge Tarmac has launched a UK-wide competition to encourage builders to buy quality products from their local merchants.

Every builder who purchases a premium Lafarge Tarmac cement product from a merchant before the end of June can register online to enter the competition. Three members of staff from the store that sells the winning product will also get to join the lucky winning builder on a special VIP experience.

“We are hugely excited to launch our new competition,” said Mike Lomax, marketing communications manager at Lafarge Tarmac. “We want to support merchants and reward their loyalty by helping them drive customers to their stores and incentivise them to complete a purchase there and then.”

Lafarge Tarmac has also begun rolling out new packaging across its whole packed product range. The updated design continues to use the familiar yellow as a base colour and includes the blue circle motif in its centre. Additionally, each product uses a distinct colour to set itself apart from the rest of the range, such as blue for Mastercrete, red for Postcrete and green for extra-rapid cement. Both bagged products and the popular tubs range come in this new design.

“The competition also provides us with a great opportunity to put the spotlight on our updated bags and tubs that, while having received a sleek new design, still come with the same high-quality products our customers always expect from us,” added Mr Lomax.

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