Lock in bank holiday sales

on 23 April, 2015

The spring bank holiday is the perfect time for consumers to think about home improvement projects, but with statistics showing a whopping £727m spent on bodged DIY jobs each year - it’s really time they called in the professionals.

According to a recent survey by Zurich Insurance, one in five homeowners (21%) have injured themselves while attempting DIY projects. The most common injury reported was ‘hitting yourself with a hammer’ (51%), followed by a cut hand or finger (48%), electric shock (23%), and falling off a ladder (18%)*.

Thankfully statistics also show that 41% of homeowners would rather pay a professional to carry out the work for them**, rather than run the risk of dodgy DIY. With this in mind, ‘National Home Security May Day’, designed to provide trade professionals with a campaign to drive demand for their services throughout May and beyond, which in turn, will helps merchants increase sales.

The campaign will highlight tips and solutions that will help keep consumers and their possessions safe and secure in time for summer. Homeowners will learn how best to effectively secure their doors and windows, protect their outdoor valuables, and learn about the latest smart security products on offer.

*Statistics from Zurich Insurance

**Halifax Home Insurance

David Herbert is head of marketing at Yale.

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