Make a ‘shed’ load of profit

on 02 April, 2015

At this time of year, many consumers are investing in new and expensive gardening furniture and equipment, which they will usually store in their sheds or garages when not in use.

In fact, according to research by insurance company Esure, the average homeowner stores more than £2,000 worth of equipment and tools in their garden sheds, yet 10% of shed owners leave them unlocked.

But one often overlooked customer base for outdoor security products is the contractors and trade professionals who store their expensive tools and building materials in their sheds and, most commonly, garages.

Although it could be argued that contractors often have their own vans where they store such items, it’s also true that many use their garages to hold some of the more bulkier and expensive materials. This creates a strong sales opportunity for merchants, who can specifically promote security products that are tailored to protect garages.

Battery powered portable alarms are ideal for use in garages and outbuildings, as they require no hard wiring and can simply be placed on a shelf or mounted on a wall. The in-built siren will sound if an intruder enters the outbuilding, alerting the owner if they are elsewhere in the garden or inside the home. If a home alarm system is already installed then additional PIR’s or door contacts are ideal for protecting sheds or outbuildings, creating a lucrative add on sales opportunity for merchants.

Heavy-duty weatherproof padlocks are also highly recommended for shed and garage doors. Most sheds are supplied with minimal door security, so it’s worth highlighting this to customers and recommending that they fit a padlock that can withstand all weathers.

It’s surprising how much difference add-on sales can make to your profits, so by stocking the right mix of outdoor security products during this time of year, merchants can meet the needs of the growing numbers of trade professionals who are using their sheds and garages to store expensive equipment.

David Herbert is head of marketing at Yale.

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