According to a recent survey, 79%* of UK homeowners plan to spend at least the same or more on home improvements over the next year, compared with last year. This provides the perfect opportunity for merchants to increase their share of the home improvement market.
Generally, the biggest factor influencing improvements is led by consumers wanting to spruce up their homes before a sale or after a purchase, and with the UK property market booming, now is the time for merchants to seize the opportunity.
When it comes to improvements, there is one feature that can add significant value to a property: wooden flooring. There is a common misconception that installing flooring is a time consuming task for installers, but that couldn't be further from the truth. In some cases, new flooring can be installed in a day, making it a quick and easy win for installers.
As we know more consumers than ever want “do it for me” rather than “DIY” with 41%** of the population agreeing that they would rather have a professional carry out home improvement work for them, rather than taking on projects themselves. This provides an excellent opportunity for merchant customers to promote their services, which in turn, helps to increase branch sales.
New flooring can instantly increase the perceived value of a home, making it an ideal project for consumers to invest in, whether they are moving in or out. With a wealth of opportunities in the housing market, now is the ideal time for merchants to increase sales and grow their share of the home improvement market.
** Halifax Home Insurance
Josh Burbidge is commercial director at Richard Burbidge.