Home security products offer huge potential for add-on sales, making branches more profitable, and increasing customer satisfaction.
Strategic placement of security products that are easy to install and co-ordinate with a variety of doors and windows is the simplest way to encourage additional sales, which in turn will help increase your bottom line.
The ins and outs
It’s simple, the more you know about your products, the more you will know about how different products can add value and convenience to your customers, as well as how to recommend upgrades or alternatives.
Ensure all members of staff have the very best and latest knowledge about all products and relevant industry standards; which they can then relay to their customers in the branch, helping to build trusted relationships and increase sales.
It’s also a good idea to find out everything you can about your customer's business, so you can offer other related products. Trade professionals want simple solutions to save time and money, so, give them the option to get everything they need from one place - your place.
The surest upsell is to offer additional related items for something a customer is already purchasing. For example, if a customer is buying a cylinder lock, suggest a new door handle to accompany the door set.
To boost your bottom line this year make the most of add on sales today.
David Herbert is head of marketing at Yale.
