The DIY decline

on 29 January, 2015

According to new research, confidence in undertaking home improvement tasks is lowest among young people.

Fifty-five percent of over-55s are confident they can put up wallpaper, while only 28% of 18 to 24 year olds feel able. Simpler tasks such as changing a light bulb perplexes some younger householders, with just 73% of 18 to 24 year olds saying they could do this, compared to 95% of over-55s.

The ‘young professional’ market represents a significant opportunity for skilled tradespeople to tap into. Recent statistics have shown that young homeowners prefer to spend their time on leisure activities, rather than DIY projects, and this is particularly true when it comes to home security and new technologies on the market that they may be less familiar with. Plus, many people prefer security products to be professionally fitted, so they know their home is in safe hands. This provides a fantastic opportunity for your customers to build trusted relationships with homeowners and increase sales.

So, by making customers aware of the increased demand for professional installation and stocking a range of the most popular products, merchants can make the most of the opportunities in the security market and secure repeat sales.

Dave Herbert is head of marketing at Yale.

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