Ideal Standard to invest in consumer cash back promotion
Published: 28 January, 2015
As part of its strategy to connect its brand with the consumer, Ideal Standard is launching a cash back promotion aimed at generating consumer interest and driving footfall into their independent showroom network.
A cash back payment of up to £500 will be made directly to the consumer by Ideal Standard in exchange for them purchasing any of the company’s product(s) across the Essentials or Interiors ranges.
The minimum spend levels are:
- On purchases of Ideal Standard products between the values of £1,000 (including VAT) to £2,500 (including VAT), a consumer will receive 10% cash back.
- On any purchase of Ideal Standard products in excess of £2,500 (including VAT), a consumer will receive a fixed amount of £500 cash back.
The eligible purchase period will run from 2 February until 13 April, 2015.
Consumers simply have to complete a claim form and send it, along with an itemised VAT invoice, to Ideal Standard’s head office before 30 April, 2015 to qualify.
Clare Surplice, retail channel manager at Ideal Standard, said: “As bathrooms are a big investment, we are looking to reward consumers for purchasing our products by offering them an additional benefit, and something that could help with those finishing touches like tiles or accessories.
“We have great products that give customers the chance to get the dream bathroom they have always wanted, as well as providing them with innovative space saving solutions, clever storage options or quality German engineered taps and showers.
“We also have a comprehensive network of independent showrooms who not only display our product, but who can help the consumer by offering expert advice, at every point of their journey when buying an Ideal Standard bathroom – consumers can even find a local IdealPRO installer if this isn't part of their retailer service via www.yourdreambathroom.com, our dedicated site.”