Award success for Gibbs & Dandy

Published:  04 December, 2014

Gibbs & Dandy’s well-earned reputation for customer service has been recognised at the 2014 B2B Marketing Awards.

The builders’ merchant won the award for Best Integration of Sales and Marketing for its Customer Contact Programme.

The programme was designed to allow the branch sales teams to understand their customer needs better than the competition, as well as empower the company’s 30 branches to organise their own local marketing activities.

The programme centred around three factors - Customer Service Measurement: Gibbs & Dandy Ask Customers (GDAC) surveys, Development of CRM system: Sales & Marketing Dashboard, as well as Customer Sales Incentive: Reward Builder.

The Reward Builder, shaped by the survey research and enabled by the newly designed customer dashboard, was the focal point of the programme. It was designed to increase customer spend in-store, aspiring incentives and rewards were provided for reaching various spending levels – an initiative which was to have a huge impact on the business’ overall sales growth.

Neil Lawrence, Gibbs & Dandy’s managing director, said: “This award win is an incredible achievement and a testament to the great work by a lot of hard-working and dedicated people.

“Gibbs & Dandy places a huge emphasis on customer service, which is why we invested considerable time and resources into developing this initiative. This investment proved to be hugely successful as it achieved incremental sales of more than £5m, versus an initial target of £1m.”

Sign Up

For the Builders' Merchants News enewsletter.

In the spotlight


Builders Merchants Vacancies – UK Wide

At Arco, we are an industry specific recruitment consultancy, providing sales and managerial staff Nationwide to Merchants, Distributors and Manufacturers of Building Materials within the Construction Sales Sector. Priding ourselves on our unparalleled customer service and hard work, we offer a fresh, innovative and personal approach to recruitment specifically designed to meet our clients’ needs and candidates’ skills.

Guest Blog by Simon Damp

Is DIY a lost art?

As time goes by, the art of do-it-yourself when it comes to activities around the home and garden is fast becoming more and more of a lost art.