There is a growing call for the UK construction trade to operate more sustainably. Easier in some industries than others, one of the trickiest sectors is the construction industry. From harvesting raw materials, transport, manufacturing, to the actual construction of buildings, construction has a significant impact on the environment.
Whether you want to keep a regular visitor up-to-date about your latest offers and services, or bring an occasional buyer back through your doors, email marketing is a low-cost and highly effective way of speaking regularly to customers.
Product demonstrations and samples are a fantastic way to grab your customer’s attention and encourage hands-on interaction with the products being discussed. In fact, research has revealed that over a third of customers have bought a product after sampling it first during a product demonstration.*
June’s flash flooding in London, Greater Manchester, Cheshire, Scotland, and cities across Northern Europe from Paris to Prague came as a shock. In the South of England polling stations were flooded, disrupting voting in the EU referendum.
We’ve officially entered the summer months and as consumer attention turns to the great outdoors, merchants need to capitalise on this opportunity and advise customers to stock up on seasonal security solutions.
There are many challenges for a small business owner to overcome when trying to grow their company. They may think that they won’t be able to make it on their own and may have cold feet about business opportunities and running efficient operations.
Marketing has changed beyond recognition during the past decade or so. The difference? Social media. Since Facebook exploded in the mid-2000s, the ability to speak directly to customers – rather than indirectly, through advertising or PR – has revolutionised how we do business.
Now the warmer weather is finally here, homeowners are starting to consider the jobs they have been neglecting during the winter months. This includes updating the look and feel of their home.
ACO, a UK manufacturer of surface water management solutions, has broadly welcomed a Parliamentary report stating that more needs to be done to protect UK communities at risk from floods – and called for all interested parties to work together to deliver holistic solutions.
Trigger emails and remarketing have two things in common: they work by cajoling your potential customer into action and they're an extremely cost effective addition to your b2b marketing toolkit.
As the Brexit debate hots up, the construction industry is nailing its colours firmly to the mast – with both the Construction Industry Training Board (CITB) and the Chartered Institute of Building (CIOB) stating that overseas workers are vital to the UK’s long-term economic wellbeing.
In this blog post I am going to discuss the role of effective communication in the construction industry, and take a deeper look at two-way radios along the way.
In today’s information age, creating the right content is key to successful marketing – but, honestly, it’s not new, it’s always been this way. While social media and website blogs have brought the emphasis onto honing brand messages that will engage with your customers, that’s exactly what public relations (PR) has been doing for decades.
Summer is the time of year when consumers turn their attention to home security. This is because thousands of homeowners spend more time outside or going on holiday, leaving their homes empty, unsecured and unprotected. Therefore, it’s not surprising that burglars also ramp up activity during the lighter evenings with a 10% increase in domestic burglaries and a 40% increase in outdoor thefts.
Phew! The government and Environment Agency must be relieved. Water and wild weather have dropped out of UK headlines.
As we are constantly being reminded, technology is an ever-growing force in today’s society. Everything from the way we interact with peers to how we do business has been affected by the digital revolution and this is as true for builders’ merchants as it is for anyone.
When I was a fresh young copywriter at my very first advertising agency, I was given two pieces of invaluable advice. One was ‘never get to the bar first’, the other was ‘don’t tell me if you can show me’.
It’s a fad which is only going to grow and grow – outdoor tiling with full-bodied porcelain or impervious natural stone to create a seamless transition from indoor to outdoor living.
As we move into the warmer months, it’s not surprising that security becomes a key focus for trade professionals, as statistics show that burglars ramp up activity during the spring and summer months, experiencing a 10% increase in domestic burglaries*.
Over the past few months, I have looked at getting your website right as the base for a sound marketing campaign.
According to statistics more than one in three homeowners (35%) spend over £2,000 a year on home improvements, making it a key area for merchants to consider.
Introducing a new product can increase both sales and overall customer satisfaction, but how do you ensure your clients are as excited about a launch as you are, and what’s the secret to turning a new offering into profitable business?
When it comes to keeping your warehouse running smoothly and efficiently there are two key things to consider - worker safety and the maintenance of your forklift trucks. On average, 1,500 forklift related accidents occur every year in the UK alone, usually due to poor training or malfunctions brought about by poor maintenance.
In my previous blog post I looked at why builders’ merchants need to start taking returns more seriously and turn them into a new business opportunity. In the concluding part of the series I’m going to look at how this can be achieved.
It will come as no surprise that well thought out merchandising methods can be utilised alongside other marketing techniques to influence sales, but how can builders’ merchants maximise potential?
The better your website is, the easier it will be for people to find you. Of course, for most builders’ merchants, you’ll likely to only be targeting audiences within a specific geographical area.
Add-on sales can account for a considerable amount of additional revenue and home security solutions offer huge potential for making branches more profitable. The products that work best are usually quick to buy, easy to sell and most importantly, have high profit margins.
In the first of a two-part series, Mark Thornton, marketing director at Maginus, looks at why builders’ merchants need to start taking returns more seriously.
Builders’ merchants and construction suppliers don’t tend to view returns as an opportunity. An inconvenience, an additional cost, something to be avoided – sure. But, as we know, the rise and growth of ecommerce has changed the retail playing field – and now the wholesale playing field too.
Attending a trade show can be an excellent way to showcase and market your product. But, the shows can also be expensive so it is vitally important that you select the correct one that the business will benefit and ultimately get the best return from.
In 2014, we invested £1m in a new production mill at our headquarters in North Kent. The decision to commit so large a sum wasn’t easy, particularly on the back of a difficult recession.
The home improvement market is set to grow during 2016, reflecting the current nationwide trend of ‘Don’t move, improve’, as a result of rising house prices.
January is always a busy time for timber merchants, and at Arbor Forest Products we have been run off our feet helping customers get ready for a successful year in 2016.
Last month, I discussed the importance of building a marketing strategy in order to raise awareness of your business and drive footfall to your branch. Great, you’re ready to go… but choosing where to begin is itself a tricky decision.
We expect roads to suffer normal wear and tear, but a combination of more frequent violent storms and intense rainfall caused by climate change, as well as ineffective temporary patching rather than proper fixing makes things worse.
From coffee shops to office blocks, school grounds to care homes, timber decking continues to become increasingly popular as an outdoor surface.
Entering the home automation market is becoming almost unavoidable. Global giants, such as Samsung, Sony and Apple, have all been developing new smart devices and consumer awareness is increasing rapidly.
For every builder’s merchant, product knowledge is key to understanding customers’ needs and requirements for their next project.
“Train people well enough so they can leave, treat them well enough so they don’t want to.” Though I can’t claim credit for these words (that goes to Richard Branson), he might as well have taken his words from the Alsford Timber rulebook.
In last year's Autumn Statement, Chancellor George Osborne declared: “We choose to build the homes that people can buy,” and so at the start of 2016, Prime Minister David Cameron announced that the government would directly commission thousands of new affordable homes on publicly owned land.
An Englishman’s home is still his castle…except an Englishman now prefers to pay a professional to do their home improvements for them.
The New Year means taking a fresh view of your business. Whether you exceeded expectations in 2015 or had a disappointing year, there is always room for improvement in terms of footfall, trade and turnover.
Home security products offer huge potential for merchants, but with so many different options available, the surest way of making the most of security sales in 2016 is by stocking a varied and strategic product mix.
After the devastating floods seen across the north of England, the government needs to make changes in the way we build our homes and properties, according to Andy Williamson.
It’s nearly a new year, which will bring with it, new opportunities for merchants to boost sales. But how can you lock in those last minute December deals?
With lots of different product categories on offer, it can be difficult for merchants to know what to focus on in 2016. Offering a bespoke range of timber products helps to provide trade professionals with a one-stop-shop to help save time and money, so they can get everything they need from one shop – your shop.
More needs to be done to improve flood defences in light of the recent flooding, according to Michael White, business development director of Alumasc Water Management Solutions
The arrival of the cold weather can often mean unhealthy skin can develop and for those whose hands are their most important tool, this isn’t an option. Cracked, chapped and dry skin can result in serious and painful problems developing that could limit simple tasks that you carry out on a day-to-day basis if it’s left untreated.
It was recently reported that as customers switch from visiting the high street to staying at home and shopping online, the warehouses that businesses use to store stock and products are now increasingly in demand, driving the amount of logistics space available to its lowest level since records began.
Many businesses have explored the option of adding live chat support to their websites, but have been put off by a number of factors be it technical, financial or purely a lack of man-power.
The government has pledged to invest £100bn in the UK’s infrastructure over the next five years. However, following the recent Spending Review announcement, how sustainable is this investment given Chancellor George Osborne’s need to consolidate £20bn of debt in his ‘fixing the economy’ strategy?
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