Chris Honer: incentivising customer sales.

Come fly with BCG

Published:  16 October, 2009

WORCESTER: Kitchen, bathroom and heating distributor BCG, announced a three-year exclusivity deal with the Mileage Company, to reward its customers with Airmiles against their purchases.

The incentive scheme, which has been enthusiastically embraced by all of BCG's key suppliers, will offer customers the opportunity to collect Airmiles across a broad range of the BCG product portfolio, with a higher number of miles being awarded for specific product ranges and promotions.

Each company signing up to the scheme will have an Airmiles account that will be credited each time a purchase is made. The company will accumulate Airmiles on a monthly basis with the ability to distribute those to individuals within their own business as they wish.

Chris Honer, managing director of BCG said: "By BCG adopting Airmiles is that we've found something that rewards the employees that work for the companies that purchase from us, not just the organisation. By continuing to trade with BCG, it will enable that business to reward any individual within their company with as many or as few Airmiles as they like. We are adding increased benefit to our customesr without jeopardising our existing business or service.

"BCG's customers can now collect Airmiles to reward their employees, to go on holiday themselves, offer sales team incentives, hold monthly competitions, or simply share out all the Airmiles accumulated over the year between all of their staff."

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