Eurocell acquires Deeplas from Deceuninck

Published:  16 October, 2009

HAYES: Eurocell Building Plastics has today announced the acquisition of the Deeplas brand and foam roofline product range from Deceuninck.

The Deeplas range of PVC-U roofline products is well known for its quality and is supplied to the UK fenestration and specification markets through independent distributors. Under the deal Eurocell will manufacture and supply the range to existing Deeplas distributors across the UK and Deceuninck Europe. Deceuninck will continue to focus on developing its PVC-U window profiles business.

The acquisition further increases Eurocell’s share of the roofline market and allows it to take advantage of the synergies between the two businesses. The company has achieved strong results in the current financial year from its building plastics business and the acquisition reflects its optimism for the future.

“Deeplas is an excellent strategic fit, which will deliver a quality product range to new sectors of the market for us” said Patrick Bateman, chief executive officer of Eurocell. “This is our third acquisition in 12 months and demonstrates our commitment to investing for the future in difficult times, to help us create better value for our customers.”

The acquisition secures the future of the Deeplas brand, through its existing independent distribution network yet will benefit from Eurocell manufacturing and technical resources.

Alain Swyngedauw, managing director of Deceuninck, explains: “The Deceuninck core business in the UK remains clearly focused on our window profiles, together with innovation products such as Twinson Decking and Belface Cladding. The sale of the Deeplas brand name and roofline products to Eurocell ensures that customers can continue to source the products they like from a reliable specialist supplier.”

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