Creating consumer demand with high-end marketing.
Brett shortlisted for BEMA marketing awards
Published: 14 October, 2009
LEICESTERSHIRE: Brett Landscaping has been shortlisted for the 'best campaign over £25 000' at the 2009 Built Environment Marketing Awards (BEMA). The awards recognise the best of the construction industry's marketing, business and product development. Brett Landscaping's entry focuses on the company's recent strategy to create consumer demand by the use of highly targeted marketing.
This strategy is founded on some key market research which the company conducted "to gain a complete understanding of the decision-making process in UK households and which revealed that women have an increasingly central role when it comes to design decisions on external landscaping".
Speaking about the shortlist, Jane Campion of Brett Landscaping, said: "We have significantly grown our market position in hard landscaping for both domestic gardens and driveways.
"In the current economic climate it is more important than ever to ensure that marketing is as focused and effective as possible.
"We have embarked on a carefully managed and highly effective programme of research and activity which has helped to drive consumer demand and which has supported our retail partners and installers. As such, this activity has itself supported sales through our key builders' merchant stockists
"Our award entry has been put together to underline this and we are cautiously confident that the judges will be suitability impressed. If we are lucky enough to win, it will be an award which belongs as much to our partners and installers who have supported us as it is to us."