Formula for success is all in the brand
Published: 09 October, 2009
GRAYS: The economic downturn may still be biting but for William Ball business couldn’t be better, with the company’s own studios enjoying a staggering sales growth of 38% year-on-year.
William Ball currently owns and runs four of its own studios based in Grays (Essex), Worcester, Horsham and Haydock on which these figures are based.
As business continues to go from strength to strength for the fitted furniture manufacturer it is now looking to rollout this branded store concept to select customers and aims to set up 50 branded William Ball stores throughout the country, with the most recent addition to its branded store concept being William Ball Exeter. Previously trading as Mulberry Home Zones, the store has recently signed to be a solus William Ball store and is looking forward to increased sales as a result.
All William Ball branded stores are able to tap into the company’s winning formula through high quality marketing and sales training, as well as gaining help with their showroom design, including displays at very favourable rates. The studios also have access to the company’s extensive marketing material, including advertisements and literature as well as a website which is even hosted by William Ball.
Sales and marketing director Peter Loftus says: “We can confidently show potential partners that our retail formula works and we’ve got the figures to prove it. We have successfully bucked the current downturn in the market and we want to show those partners that come on board with our branded store concept the secret of our success so that they can start enjoying incremental sales. By working with partners who are equally as forward-thinking, providing them with the right training and support, we know that we can give our customers a solid business model for the future.”