Ironmongery Direct still defies the financial downturn
Published:  09 October, 2009

HOCKLEY: Ironmongery Direct, the UK’s biggest multi-channel supplier of ironmongery products to the trade, has announced a £7.2m turnover in the last nine months with an operating profit increase of 45% compared to the 2008 accounts from the same period.

In line with this growth trend, Ironmongery Direct continues to invest in its brand through increased marketing activity and business development.  This includes a new content management system provided by Perigee, which will synchronize sales channels and streamline the process of catalogues creation and web content, improving the customer shopping experience. 

Wayne Lysaght Mason, managing director of Ironmongery Direct believes the company’s continued increase in growth is due to commitment to providing outstanding customer service and staff development. He comments: “I am delighted that we are still on track to reach our £10m target which shows 40% year-on-year growth in what continues to be a difficult market. This growth allows us to continue to invest in the business, both people and processes to improve our offering to customers. Our success has also been recognised by The National Business Awards, where we are a finalist this year.”

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