Make that sale.

Seminars offer marketing and sales techniques

Published:  06 October, 2009

ESSEX: Fitted furniture manufacturer William Ball is launching a series of seminars covering all the essentials of marketing and sales to help merchant customers boost their sales performance.

The two-day marketing and two-day sales seminars have already been successful at three venues – in Grays, Haydock and Swindon. New seminars will now be rolled out on a quarterly basis, with dates and venues to be announced shortly.

Sales and marketing director Peter Loftus explained: "The marketing seminar takes a comprehensive look at creating an effective campaign for an individual showroom using the 'seven Ps' of marketing – product, physical presence, price, place, promotion, process and people.

"During the course of the seminar, William Ball customers will learn techniques for continually revisiting these strategies effectively in order to achieve maximum results and to suit the needs of their changing products and customers."

The sales seminar will encourage delegates to look at customer expectations as part of a structures sales process and to learn how to "clinch and close sales based on best practice from first contact through the entire sales process to completion", Mr Loftus added.

Details can be viewed on the company's website.

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