Seminars offer marketing and sales toolkit

Published:  02 October, 2009

GRAYS: Fitted furniture manufacturer William Ball is launching a series of seminars covering all the essentials of marketing and sales to help its customers boost their sales performance.

The two-day marketing and two-day sales seminars have already been successful at three venues – in Grays, Haydock and Swindon – with each being very well-attended. On the back of this success the seminars will now be rolled out on a quarterly basis, with dates and venues to be announced shortly.

Covering more than simple advertising principles, the two-day marketing seminar takes a comprehensive look at creating an effective marketing campaign for an individual showroom using the ‘seven Ps’ of marketing – product, physical presence, price, place, promotion, process and people. During the course of the two-day seminar William Ball customers will learn techniques for continually revisiting these seven Ps effectively in order to achieve maximum results, to suit the needs of their ever-changing products and customers.

Meanwhile, the two-day sales seminar will encourage delegates to look at customer expectations as part of a structures sales process and critically learn how to clinch and close sales based on best practice from first contact through the entire sales process to completion.

“These seminars are an excellent way for our customers to come together and ensure they have the most effective marketing and sales tools in place to get the best from their business. We’re here to support our customers every step of the way and to offer them the tools and techniques to take back to their showrooms,” explains sales and marketing director Peter Loftus.

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