Prince Charles gets the Thermafleece treatment.
Royal visit for Second Nature
Published: 12 May, 2009
CUMBRIA: Second Nature, the Cumbrian-based ecological insulation expert, was the centre of attention recently when it hosted a special visit by His Royal Highness the Prince of Wales and top business leaders.
The visit formed part of His Royal Highness’ ‘Seeing is Believing’ initiative, which arranges opportunities for business leaders to witness first-hand the difference that businesses can make in tackling issues affecting Britain’s companies, ranging from the environment to rural decline.
As president of Business in the Community (BITC), HRH visited Second Nature to learn about Thermafleece, the company’s insulation product, manufactured from the wool of British hill sheep, and to hear about the challenges that Second Nature has faced and overcome to create a thriving sustainable business.
Christine Armstrong of Second Nature comments: “We fought hard to develop a product range that utilises natural materials, but we have a long way to go.
“There is a wide misconception that ecological products compromise quality, performance and cost. This is far from the case. We need to convince more specifiers and end-users that our products meet the highest specifications and perform better than many conventional materials.
“To be able to talk to HRH the Prince of Wales and other leading business figures about how we have made this happen has been a great experience. Prince Charles is renowned for his enthusiasm and commitment to promoting sustainability so we are honoured that he has shown such a strong interest in our business.”
The Prince was also given a preview of further products which Second Nature is developing – all based on the principle of using naturally occurring materials to create alternatives to more traditional insulating materials.