JCB joins Progressive's offering

Published:  25 September, 2009

SHEFFIELD: Progressive Safety has been appointed the exclusive UK licensee for JCB Workwear & Safety Footwear and will be launching a new range in November.

The licensing deal covers the design and production of clothing and footwear bearing the JCB brand and Progressive is working with a variety of manufacturers to ensure the products meet the exacting standards of the licence.

Howard Topham, managing director of Progressive, said: "We have been distributing safety footwear and workwear for almost 50 years, so we felt it was time we used some of our expertise to introduce a new brand to the market."

The first wave of new products will feature a range of safety footwear styles and a selection of workwear.

The new ranges will be backed by a marketing and public relations campaign, including website, brochure and point-of-sales kits for retailers.

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