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Bathroom market 'remaining strong' in 2009

Published:  04 May, 2009

UK: Sales in the domestic bathroom retail market will reach £380m in 2009, reflecting a period of re-positioning and market adjustment in the industry in the near term, according to a market report from MTW Research.

The report found that while a decline in total market revenue was reported during 2008, the industry remains in relatively good health in early 2009 with just 6% of bathroom retailers being at 'serious risk' of failure. MTW also identified more than 60% of independent bathroom retailers having either a low or very low risk rating in early 2009, underlining a fundamental resilience in the market, despite the current downturn. The report, based on sales from 75% of the industry, also found that just over 20% of the bathroom retail market reported sales growth during the last 12 months, suggesting that there remain some opportunities for growth for bathroom retailers and manufacturers. However, according to MTW Research, competition and pricing pressure is likely to accelerate in the near term with just under 80% of the industry reporting less optimistic trading conditions in early 2009 as the recession further undermines consumer confidence. The Builders’ Merchants News bathrooms and showers feature appears in the May edition of the magazine, out on the 29th.

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