B&Q's 'handy prices' strategy
Published:  13 February, 2013

B&Q has unveiled a multi-million pound advertising campaign to promote its new 'everyday low pricing' strategy. The campaign will run on television, radio, outdoor and in-store.

Under the 'handy prices' banner, the company will lower certain product prices permanently in an attempt to separate B&Q from the sale-driven strategy predominant in the DIY retail sector.

The TV advertisement breaks with the usual pattern of diy advertising and uses no products or in-store imagery: instead it has a hand making gestures, accompanied by a voiceover explaining 'handy prices'.

Sign Up

For the Builders' Merchants News enewsletter.

In the spotlight

We have vacancies all over the UK for those who work within the Building Supplies sector.

Events Diary