Silverline Tools appoints Craig Phillips as brand ambassador
Published: 08 February, 2013
Silverline Tools has announced a new partnership with DIY TV personality Craig Phillips, who will represent Silverline as official Ambassador and DIY Expert.
Mr Phillips is well known for winning the first Big Brother in 2000, and has since produced and presentedover 850 DIY and home improvement shows for TV broadcasters all over the world. Craig’s expert knowledge of the construction industry stems from setting up and managing a successful construction company in the 1990s, and it is this experience which made him the ideal expert on shows such as 60 Minute Makeover, Craig’s Trade Tips and Celebrity DIY.
“I’m really excited to be working with Silverline Tools, it’s a great brand with such a large range of products. The team at Silverline are passionate about tools and share my passion for DIY, it’s been my career for the last 20 years, so being able to offer others my help and experience in partnership with Silverline is something that I am really looking forward to”, said Mr Phillips.
Silverline managing director Darrell Morris said:“Craig is the ideal person to represent Silverline; there is little he doesn’t know about DIY and he has the unique ability of being able to offer advice in a way that consumers find easy to understand. It was Craig’s expert knowledge, personality and well-regarded public image that made him the perfect choice asSilverline Tools Brand Ambassador.”
Mr Phillips will feature in Silverline advertising, brand catalogues, website, newsletters and online social media, offering hints and tips to help and encourage consumers to take the next step in DIY.Customers of Silverline’s European distributor, Toolstream, will have the opportunity to communicate directly with Craig on the Toolstream stand at the Totally Tools show.