Knauf Insulation appoints new marketing director
Published:  07 February, 2013

Knauf Insulation has appointed Chris Witte as the new marketing director for Northern Europe.

Mr Witte joins Knauf Insulation with a wealth of experience behind him, having worked in marketing and business development for 14 years- the last five of which were spent as Head of Marketingat Kingspan Insulated Panels.

In his new role, Mr Witte will be managing Knauf Insulation’s UK and Northern Europe marketing team bringing strategic insight to the department and the business as a whole.

Mr Witte commented : “I’ve had a lot of experience in FMCG sales and marketing, which I know will help tackle some of the challenges Knauf Insulation faces, such as speed of international expansion and generating opportunities for higher value products, services and solutions in commoditised markets.

“Also, with a depressed housing market and a big gap created by the Government between the end of CERT and the emergence of Green Deal, the insulation industry as a whole is facing a number of significant tests, but the opportunity to grow market share still remains, despite the difficult economic environment.”

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