CPA's Michael Ankers: honoured at the CIMCIG awards.

Ankers honoured at CIMCIG awards

Published:  13 December, 2012

LONDON: Michael Ankers OBE, the recently retired chief executive of the Construction Products Association, was honoured with a Special Award commemorating his long history of contribution to marketing in construction at the 12th annual Construction Marketing Awards.

Run by the Chartered Institute of Marketing Construction Industry Group (CIMCIG) the awards recognise and celebrate the best and most innovative marketing campaigns in the construction industry year.

In 2012 there was a record entry, a contrast to the constrained time the industry is feeling, but testament to the innovation and creativity of the construction marketing community. The boom was also felt at the awards dinner, which was the largest in the history of the awards.

CIMCIG chairman Ian Exall said: "The creativity and innovation shown by our marketers in the toughest times we have worked in is remarkable. Once again they have shown that quality marketing produces excellent investment return no matter what the economy is doing."

The full list of winners and shortlisted entries are:

Best use of Strategic Marketing

Winner: Celotex (CFA/One Agency)

Sustainability as a Marketing Strategy

Winner: Imtech

Highly Commended: Aggregate Industries, Lafarge Cement UK (McCann Manchester)

Best Campaign under £25K

Winner: Doorstop International (MRA Marketing)

Highly Commended: IKO PLC

Best Campaign over £25K

Winner: Elliott (Live Link)

Highly Commended: Lafarge Cement UK (McCann Manchester)

Best Product Launch

Winner: Lafarge Cement UK (McCann Manchester)

Highly Commended: Mira Showers

Best Use of Press & Public Relations

Winner: Plumb Center (Wax PR& Marketing)

Highly Commended: Hydro International (Sharon Lindsay Communications)

Best Use of Website

Winner: Elliott (Live Link)

Highly Commended: Drain Center (Switch)

Best Digital Campaign

Winner: Elliott (Live Link)

Highly Commended: Celotex (CFA)

Best Social Media Campaign

Winner: Grahams Plumbers' Merchants (CIB Communications)

Best Mobile Campaign

Winner: Celotex (CFA)

Best Use of Events & Live Marketing

Winner: SitexOrbis Limited

Best Use of Direct Marketing

Winner: Travis Perkins

Best Use of Advertising

Winner: Cemex UK (Key Parker Ltd)

Highly Commended: NICEIC (Cogent Elliott)

Best Branding & Positioning

Winner: Rexel (The Think Tank)

Highly Commended: Lafarge Cement UK (McCann Manchester)

Agency of the Year

Winner: CFA

Highly Commended: CIB Communications

Marketing Team of the Year

Winner: Knauf Drywall

Emerging Talent - Young Marketer of the Year

Winner: Kimberley Workman, Pickerings Lifts

CIMCIG Special Award

Michael Ankers, OBE

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