Keyline has momentous month of fundraising
Published: 07 December, 2012
Staff from Keyline Builders Merchants got behind the ‘Mo’ again this year in support of Movember. Keyline encouraged its one thousand staff and thirty thousand customers to grow furry top lips in order to beat last year’s total raised for Prostate Cancer UK, the merchant’s charity partner.
Fine moustaches appeared on the faces of staff members from head office to trade counters and even women got involved….with fake facial hair of course! Mo Bro’s and Mo Sista’s helped spread the word and raise awareness by talking to customers, promoting Movember in branch and on their fleet of vehicles.
In addition to sporting a little extra facial hair in return for sponsorship money, branches up and down the country have hosted fund raising activities throughout the month, including raffles, competitions and bake sales.
Keyline has raised over £400,000 for Prostate Cancer UK since 2010 and raised £20,000 through Movember alone last year.
Andrew Harrison, managing director of Keyline, said: “Keyline strives to give as much support as possible to Prostate Cancer UK and Movember is a great campaign for staff to have a bit of fun and interact with our customers, while raising vital funds for a great charity.”
Owen Sharp, chief executive at Prostate Cancer UK, said: “Keyline staff have really taken the Movember campaign to their heart and we really appreciate all their support. By growing a moustache, supporters of Movember effectively become walking billboards raising awareness of the issue of men’s health and the money raised helps to provide better care and treatment to men living with prostate cancer.”