Mueller Europe drives the brand nationwide

Published:  09 September, 2009

BILSTON: Mueller Europe has begun a strategic marketing programme to drive its leading Wednesbury brand of copper tube further around the globe.

Currently the investment is being used to completely revamp the lorries within the transport division, which will be instrumental in spreading the ‘Wednesbury' Streamline message to its customers.

Neil Overton, Mueller Europe's sales and marketing director, explains: "We are working to an extensive branding programme in order to incorporate the Wednesbury name into everything we produce, whether it be our website, transport, even the paper that goes to our customers.

"The brand has so many connotations behind it including heritage, premium quality, reliability, lifetime guarantee.  The brand has been established for over seven decades and today it's still favoured heavily by plumbers, which is fantastic."

This development also comes after a recent survey has shown that Wednesbury Streamline was voted the leading UK brand across 1000 members of the Institute of Professional Heating Engineers. 

Sign Up

For the Builders' Merchants News enewsletter.

In the spotlight


Builders Merchants Vacancies – UK Wide

At Arco, we are an industry specific recruitment consultancy, providing sales and managerial staff Nationwide to Merchants, Distributors and Manufacturers of Building Materials within the Construction Sales Sector. Priding ourselves on our unparalleled customer service and hard work, we offer a fresh, innovative and personal approach to recruitment specifically designed to meet our clients’ needs and candidates’ skills.

Guest Blog by Simon Damp

Is DIY a lost art?

As time goes by, the art of do-it-yourself when it comes to activities around the home and garden is fast becoming more and more of a lost art.