Vicaima appoints commercial director

Published:  26 September, 2012

SWINDON: Vicaima has announced the appointment of Barry Waddell as commercial director. Mr Waddell has extensive sales and marketing management experience gained in a business to business environment working for 3M, where he ran the UK Traffic Control Materials business for six years before moving into European Marketing Operations Management. 

During his successful career with 3M Waddell led teams which introduced a variety of new and innovative products into the UK market.

As commercial director for Vicaima, Mr Waddell will be responsible for developing existing and future business for the company’s UK operations.

Mr Waddell said: “I’m delighted to be joining such an innovative company and am looking forward to using the commercial skills I have gained over the past 20 years to build on its success and move it forward. Vicaima has some very exciting products and this is a great opportunity for me to help them maximise their potential.”

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