Rollins has a new look and expands portfolio

Published:  25 September, 2012

UK: Rollins & Sons has a new corporate look with the dynamic company logo and associated marketing material to be officially launched on 1 October.

The new branding reflects the company’s expansion with two top end European ranges: The Witte brand of screwdrivers and bits is produced in Hagen, Germany, while the Irega range of adjustable spanners is made in Spain.

With effect from 1 October Rollins will take over distribution of the Witte and Irega brands within the UK. Stocks will be held at the Rollins Harlow depot alongside other established brands such as Marshalltown, Estwing, Channellock and Arrow.

Managing director, Stuart Elsom said: “We are very pleased to be representing the Witte and Irega brands and expect that the appointment of Rollins Group as distributor will bring stability and easy availability to these well established and respected ranges.

“Along with our company rebranding these are exciting times for the group and reinforces our commitment to supply ‘Tools for the Professional’.”

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