B&Q signs product placement deal
Published: 06 September, 2012
LONDON: ITV's This Morning programme has a new two-year product placement deal with B&Q. The ITV1 daytime programme has had a B&Q kitchen installed for use during the cooking section of the show. It was first seen on air earlier this week.
The deal will also see the This Morning logo used in B&Q stores and online. Katherine Paterson, B&Q marketing director said: "Partnering up with the nation's favourite daytime programme is the perfect way to showcase our stunning kitchen range to their viewers."